More Is an Easy Target
More is the default target for money, features, ambition and possessions because it saves us from deciding what any of them are for. Choosing enough gives growth a boundary and success a shape.
Matthew Davis
I'm an entrepreneur, software engineer, and musician from the United Kingdom. I specialise in building web applications and sites using Laravel, and macOS and iPhone applications using Swift.
By day, I'm Chief Technology Officer at Mumsnet, and by night (and weekends), I'm building ShowLab.
In my spare time I can be found playing in or musically directing theatre productions across the UK as well as recording and producing click tracks for touring theatre, bands and artists.
Recent Articles
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AI Makes Ambiguity Expensive
AI can build a surprising amount from a vague instruction. That sounds useful, but it means unclear thinking can turn into the wrong system before anyone stops to ask what the work is for.
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The Satisfaction of Finishing
Finishing something brings a satisfaction that endless polishing never does. Finished beats perfect, and it feels better too.
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Learn in the Direction of a Problem
Learning without a real problem easily becomes an endless tour of tools, courses and notes. A concrete problem gives the knowledge somewhere to stick and tells you which parts you actually need.
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The Cost of Saying Nothing
Staying quiet about poor performance can feel kind, but it denies somebody the chance to improve and makes the eventual decision much harder.
Recent Shows
Footloose
Five Towns Theatre
May 2026
Hadestown
Stoke Youth Musical Theatre Company
Apr 2026
The Spongebob Musical
Five Towns Theatre
Nov 2025